Identity Work
Brand identity is not a logo. It is the set of decisions that determine whether your business looks and feels like the kind of business you actually are.
How this works
Most identity projects fail because they are treated as creative exercises rather than business problems. The designer produces something they find interesting. The client approves something they like. Neither question is "does this communicate what we need to communicate to the people we need to reach." We treat identity projects differently. Discovery comes before any design. We map the competitive landscape visually, identify where you sit and where you want to sit, and write a clear brand brief that the creative work can be evaluated against. We present three complete visual directions on real applications: how the identity looks on a website section, on a printed document, on a social post, on a physical product if relevant. Two feedback rounds. Final delivery includes all source files and a brand guidelines document thorough enough that any future agency or designer can work from it.
What is included
Who this is for
Other services