Conversion Pages
A landing page is a test. If it works, you know something true about your customer. If it does not, you know something equally true. The page has to be designed to produce measurable answers.
How this works
The biggest mistake in landing page design is treating it as a shorter version of the main website. A landing page has a single goal. Everything on the page either moves the visitor toward that goal or gets in the way of it. We design conversion pages with measurement built in from the start. Before any design work begins, we define the specific conversion event, the visitor segment, the traffic source, and the baseline we are trying to beat. The design is then evaluated against a single criterion: does this move more people to convert. We set up analytics, heatmaps, and scroll tracking as standard. If the page is going to run with significant ad spend, we structure it for A/B testing from day one. Delivery includes a performance review at 30 days with specific recommendations based on actual data.
What is included
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